Nintendo managed to rise above the competition is the gaming console industry over the past year. The main reason for Nintendo's success is staying true to what they do. Nintendo makes games and game consoles, and that's all they try to do. Both Microsoft and Sony tried to make their game consoles so much more, by making them the center of out living room media. Nintendo offered simple and innovative design that made their consoles affordable and fun. By staying clear of cutting edge technology (Blue-Ray and HD-DVD) and aiming for a more fun loving, casual gaming crows (not the die-hard gamers) Nintendo kept their costs down, while making games fun again. The Nintendo Wii is still one of the most popular consoles out there. It is still in high demand and regularly sells out. And unlike Sony and Microsoft, Nintendo has not changed anything with their system since its release. Both Sony and Microsoft have changed their pricing, packages, and technology since releasing their systems last year. Nintendo's business plan seems to be flawless, as the company is just printing money. They are able to offer fun, cheap, and simple games for everyone to enjoy. Hopefully both Sony and Microsoft take note and implement more innovation into their systems instead of just increasing their processing power.
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