Microsoft Paying You To Use Their Search Engine

In an attempt to gain ground on Google's dominance in the money rich online search engine advertising, Microsoft is offering cash discount for people that buy products that they find through their Live Search website. The program was announced by Microsoft chairman, Bill Gates, at their annual advertising conference. It will be called Cashback (clever, right?), and will allow users to claim their money once their account has reached a minimum of five dollars.

It amazes me that the business of search engine advertising is becoming such a bug business that companies are willing to pay its customers to use their service. This shows you what a cash cow a search engine service must be for many companies, Google being the most obvious since they have been able to revolutionize the Internet through their search engine.